Key takeaways
- ●Every scan is a first-party touchpoint.
- ●Verified history unlocks resale and repair.
- ●Item-level IDs help fight counterfeits and back green claims.
Value drivers
- Product registration, warranty and support
- Authenticated resale and take-back
- Repair booking and spare parts
- Anti-counterfeiting
- Substantiated sustainability claims
- First-party data and loyalty